Google Ads is a great way to advertise your business online. People all over the world use it every day, and it's easy to set up. Since Google ads is the largest paid search platform in the world, there is plenty of inventory available for every business.

If you're just starting with Google Ads, this article will help you understand how much it costs to use Google Ads, what benefits there are for businesses, and give you some tips on getting started.  When you're ready to find a Google ads agency near me, Agile is ready to make your life simpler. 

Google charges by "clicks", not impressions, which means that they only charge when someone clicks on an ad after seeing it in search results or through one of their other advertising channels like Gmail or YouTube.

You can set bids so that only certain times of the day are more expensive than others-if most people visit your website during work hours but fewer people visit at night or on weekends, you can set your bid to be higher during those times and lower when there are fewer customers. 

Google Ads is a pay per click system that allows businesses to advertise their products and services.

It works by charging you for each click you get from your advertisement. The steps below will help you understand how much it costs to use Google Ads campaigns, who can benefit from using Google Ads, and how to set up an account.

How does Google Ads work?

Google Ads work in a way that is similar to the other advertising methods, but also quite different. When you sign up for a Google Ads account, you'll the system will make you setup a campaign to open an account.

You'll setup your first ppc campaign, your advertising budget, and the bid strategy. You can pause the campaign right away, and then focus on the rest of the settings in your google ads dashboard.


  1. Your company will be sent information about how people use Google search and based on that data, you'll be able to determine which keywords are the most effective.
  2. After doing some research on your end, you'll set up an ad campaign with Google ads, choosing how much you're willing to spend per day on advertising. You can set this amount anywhere from $1 a day and up to thousands. Google typically recommends making it around $5 a day for small businesses. You can adjust your daily ad budget at any time or pause the advertising when you want to.
  3. Google Ads allows you to set up multiple campaigns that are tailored towards different keywords and ad types (like image ads). When someone searches for something like "flowers in Boston", you'll want to use the keywords "flower delivery Boston" as your campaign targeting that specific region.
  4. At this point, Google will run an auction for the rights to display your ad, showing it based on how much you're bidding and how relevant it is to what someone was searching for. If no one is willing to bid higher than you, your ad will be displayed above the organic search results.
  5. Once someone clicks on your ad, they'll go directly to the landing page that was specified for this particular ad. This can either be a website or a call-to-action button directing them towards another marketing platform like social media. If you're using Google Ads to drive traffic towards your website, you'll want to make sure that the landing page is designed for conversions.
  6. To take advantage of conversion tracking, you can set up a conversion in Google Analytics. That ensures you're keeping track of your data, and focused on your quality score, and conversion rate. 
Cost of Google

How much does it cost to use Google Ads?

It's easy to sign up for Google ads, but there are some costs that you need to take into consideration before using the platform. First is your daily budget - this is how much you're willing to spend each day on advertising through Google Ads.


Google charges different amounts depending on the ad auction for the keywords you're bidding on. It's important to do some research before starting a new Google Ads campaign so you know the ppc pricing for your keywords.


Google charges based on your quality score, which is a number between 1 and 10 that represents how relevant your ad is to the keyword. While the quality score isn't a direct cost, it does affect your costs because you'll pay less if your QS is higher.

If you're struggling with finding good keywords, try using the Keyword Planner or Skyscraper method to find some great long tail keywords for your business that don't have too much competition. 

Google ads cost per click

Google ads are charged by "cost per click", which means that you'll pay for each click on your ad (and not for how many times it shows up in search results).

So if no one clicks on your ad, you don't pay anything. When you're first getting started with Google Ads, we recommend using a "max cpc" strategy. This allows you to learn how much google ads are running in the ad auction for your keywords.

Since there is so much inventory on Google ads, your ads may show but be on page 4 or higher. The ad auction begins and your ad will be placed at the bid you specify. The system will tell you where it falls, and you can begin making adjustments.

The Google Ads auction is based on a bidding system, where advertisers will bid against other companies for placement in search results. This means that the more you're willing to spend, the more likely it is that your ad will show up in search results.

That also means if you're focused on a popular keyword, or have configured it incorrectly, you could create a google ads cost that's beyond your expected ad spend.

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On our call, we'll focus on:

  • How Google Ads can deliver results for your website and business.
  • What is the "right" strategy based on your site, content, & competition.
  • The best package for your goals, and your budget.

How much do Google Ads cost?

Google's minimum bid is 1 cent per click, but the actual amount varies dramatically depending on your key words, competition, relevance score, and how well you've optimized your ad campaigns.

Also recognize that your google ads pricing is dependent upon your bid and the keyword volume, and your daily ad spend.

Google advertising costs can vary dramatically based upon the targeted keywords, as well as if what match type you're using.

Your specific brand usually provides the best return for the ad spend, and can have a very low cpc. That makes google ads costs lower when compared to other advertising channels.

Ultimately, the more valuable a key word, the higher the cost within the Google ads auction. There is a google ads cost calculator available within the keyword planner to help refine how much each google ads cost.

This free tool can help you plan your ad spend, your monthly google ads budget, and even get a feel for the how competitive your keywords.

No matter if you're using the Google search network or the display network, the planner will give you an estimate of what's available within the auction.

We always recommend being conservative in your bidding in the beginning. This keeps your monthly ad spend under control, and allows you to learn how Google ads works. 

Google AdWords cost per click calculator uk

Google's cost per click calculator, also known as the keyword planner, helps you understand how much your ads will cost per click. The more keywords and ad types you set up, the higher your overall costs will be.

While converting the average cpc to a different currency will enable planing, remember Google ads utilizes a number of additional factors to place your ads.

The keyword planner gives you a rough idea of how much your ad campaigns will cost, and is the simplest way to estimate costs before starting an advertising campaign.

This can be a great place to start when figuring out your marketing budget for ads. Not only does it allow you to adjust the amount you're willing to spend, but you can also see how a few different keywords change your price estimate.

What are the benefits of using Google Ads?

Google Ads is a great way to advertise your business online with several benefits.
Here are a few:
  • You only pay when someone clicks on your ad, so if you set bids correctly, it's easy to limit how much you spend per month.
  • It can be cheaper than traditional print or radio advertising, especially for small businesses that don't have large marketing budgets.
  • You only pay the amount that is needed to show your ad to interested customers, so that means it's possible to reach people who are looking for what you offer. This is called "targeted advertising" - Google ads use keywords to target the placements they show, and those keywords form the backbone of the ad rank formula.
  • You can track conversions by setting up UTM parameters, which keep track of the number of people that visit your website after clicking an ad or emailing you.
  • You can also see which keywords are popular and work for you, and which ones aren't as relevant.

What is the difference between Google Ads and affiliate marketing? 

It's important to understand the difference between Google Ads and affiliate marketing.

Affiliate marketing is when you create a blog or website, or market a product for another company in exchange for commissions if someone purchases.

Google Ads can be used for affiliate marketing, but it is not by definition affiliate marketing. It's simply the marketing channel that certain advertisers use to drive traffic to their sites, offers, and sales pages. 

Google Ads pay per click

Frequently Asked Questions on Google Ads

Is Google Ads free to use?

Google Ads isn't free for businesses, but you're only charged when someone clicks on your ads. This makes google ads pricing some of the most effective advertising available for businesses.

There are many different ways to use Google Ads for small businesses. You can setup ppc campaigns for Google search network or Google display network, there are ppc management software available (but we generally recommend against this cost), and you can always find a ppc agency to help you navigate.

The ultimate goal is for your business to ad more money using online advertising through the Google ads platform. 

What is the minimum budget for Google Ads?

The minimum daily budget for Google Ads is $1 per day, but you can choose to spend as little or as much as you want.

You won't be charged anything unless someone clicks on your ad and goes through to a landing page on your site.

Businesses spend anywhere from a few dollars a day, to thousands. Understanding your monthly ppc budget, our keywords is going to position your business to maximize your paid search efforts. 

What is the average cost per click on Google Ads?

As mentioned, there is no set rate when it comes to Google Ads. Your PPC will depend on how much you're willing to bid, the keywords that your campaigns target, the offer copy, and your ad relevance.

Because the cost of your ads depend on many different factors, the more specific your keywords are and where you're targeting them, the higher your chances of success.

There are many ppc management tools available, but the cost for the majority simply outweighs the benefit they provide.

How do you pay for Google Ads?

You can pay for Google Ads with a range of different methods, including PayPal and credit card payments. Keep in mind that if you're running ads in several countries, you'll have to select the currency specific to your location.

There are also Google grants available for newer advertisers, which can offset your early google ads cost.

Can I stop Google Ads at any time?

Yes. If you don't want to advertise with Google anymore, you can stop your ad campaign at any time.

You'll then be able to start another ad campaign when you choose.

Every ppc ad and ad placement can be leveraged to maximize your google ads budget. The success for your google ads depends on your product, services, relevance factor, and even your copy, but you as the business owner retain full flexibility.

Are Google ads worth it?

Google Ad campaigns are an extremely powerful marketing tool for small businesses, but only if you know what you're doing.

Many different factors determine your success with Google Ads, including the keywords you choose and your overall conversion rate after people click on your ad.

If you want to learn more about Google Ads costs, the keyword planner is a good place to start. Remember that this isn't as simple as simply picking keywords and then watching your revenue increase.

You'll need to create high-quality landing pages and ad campaigns for people who are searching for exactly what you're offering them.

Next Steps...

Google ads are the most powerful advertising platform available to us as business owners.

92% of all users search on Google when they need an answer, so the question becomes how many sales are being lost without an effective Google Ads campaign in place?

Get your Google Ads account set up today, and start advertising to clients who are already searching for your product or service.

If you run into problems, or for more information on how much it will cost and how easy it is to get started with a Google Adwords campaign, contact our team of experts at Agile Adz.

We'll be happy to answer any questions you may have about any of your Google paid search campaigns, ppc advertising in general, or how to leverage your long tail keywords within the ad auction process.

PPC management agencies are here to help you will all your digital marketing, and we simplify the process so you can focus on running your business.

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