More and more people are using their mobile devices to search for local businesses, which is making local search engine optimization much more important. If you're not doing SEO for your local business, you're missing out on a huge opportunity to reach new customers.
Local SEO allows you to design important information about your business for search engines. This could include info such as your services, offers, specials and of course the address and phone number of your business. This improves your local search visibility, helps increase your business exposure on the web, and makes your business more visible to residents in the area.
You gain more visibility online with a local seo strategy that focused on local rankings ensuring your business gets found by the right people who are interested in your product and at the right time. When your business is more visible, this means more profits, sales, and even relevance.
With the rise of mobile searches, local search has become an important component of small scale and medium-sized business success. Local SEO aims to build digital properties for local businesses so that people can find them quickly and easily, bringing them one step closer to completing a transaction.
Here we'll break down Who Needs Local SEO and why it's important for your business, and why the local pack positions your business for local consumers.
What Is Local SEO?
Local SEO is a search engine optimization strategy that helps your business be more visible in local search results on Google.
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then potential customers can find your business quickly.
This includes improving your website's visibility on Google, Bing, and other local search engines, as well as increasing your online reputation and prominence.
There are a number of factors that go into local SEO, including your website's title tags and meta descriptions, the way you name your business and files, the keywords you target, your online reviews and valuable content.
In order to rank higher in local searches, it's important to optimize all of these elements for your specific location for your specific local markets.
Why Local SEO is Important
Small businesses often struggle to compete with larger businesses online. This is especially true when it comes to local search, where bigger businesses typically have an advantage.
Even though Google search dominates, strong local seo efforts impact results in other search engines as well. Local business directories, online business directories, and specialized local seo services can help level the playing field by helping small businesses rank higher in local search engine results.
Local SEO benefits small businesses because it allows them to reach new customers who are searching for their products or services online. This hyper local strategy allows locations to rank for relevant keywords, and geographically related searches leverages established local citations.
By ranking higher in local search results, small businesses attract more visitors to their website, positioning your website url, and increasing the chances of converting them into customers.
Additionally, local SEO can help improve the visibility and reputation of small businesses, which can lead to more website visitors and better business outcomes.
Local SEO can convert online searches into offline purchases. With local SEO, you can ensure that your brand appears in front of the eyes of almost every customer who searches for local products specific to your business-niche, converting online searches into offline purchases.
How local SEO work
Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.
Local SEO works by optimizing your website and online presence for local search. This includes improving your website's visibility on Google, Bing, and other local search engines, as well as increasing your online reputation and prominence. Typical local SEO campaigns cost between $300 and $2,000 per month depending on your businesses needs, your competition, and your geographic location.
Types Of Local SEO
There are two main types of local SEO: on-page and off-page.
On-page SEO is the process of optimizing your website's content, structure, and metadata for better visibility in local search results. This includes adding your business' location to your website's title tags and meta descriptions, naming your files correctly, targeting the right keywords, and getting positive online reviews.
Off-page SEO is the process of optimizing your website's external factors for better visibility in local search results. This includes building links from other websites to your site, promoting your business on social media, and creating citations (links) of your business across the web.
Both types of SEO are important for achieving better visibility in local search rankings.
The graphic area can also benefit from local search engine optimization. If your local customers search Google for any important keywords related to your business and a map with three listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.
There are some more types of SEO in the digital marketing world. They are as follows:
- White-Hat SEO
- Grey-Hat SEO
- Negative SEO
- Technical SEO
Good local seo services leverage white hat techniques to ensure they do not risk your website rankings.
Local SEO Checklist
If you're interested in doing local SEO for your business, here is a checklist of tasks to get started:
- Add your business' location to your website's title tags and meta descriptions
- Name your files correctly
- Target the right keywords
- Get positive online reviews
- Promote your business on social media
- Create citations of your business across the web
- Optimize your website for mobile devices
- Monitor your local search rankings and website traffic
-Create your business listings
By following this checklist, you can improve your chances of ranking higher in local search engine results.
Free Strategy Session
Talk About Solutions With An Expert
Have a discussion and get the right strategy for your business.
On our call, we'll focus on:
- How Google Ads can deliver results for your website and business.
- What is the "right" strategy based on your site, content, & competition.
- The best package for your goals, and your budget.
How to Improve Local SEO
There are a number of ways to improve your local SEO. While it requires time and effort to manage your business information in online directories, you can typically set up local business listings across the web for free with tools like Google My Business and Facebook.
Helps Local Customers Find You 72% of consumers who search for a local business visit a store within five miles. So if you're being found in local search results or in Google Maps, there's an increased chance of capturing new leads for your small business.
In order to rank higher in local search engine results, it's important to optimize all of the following elements:
-Your website's title tags and meta descriptions
-The way you name your business and files
-The keywords you target
-Your online reviews
In addition, you can improve your local SEO by:
-Claiming and optimizing your Google My Business listing
-Optimizing your website for mobile devices
-Creating local content, such as blog posts and articles
-Participating in local directories and online communities
Using a reputable local SEO service includes a process for improving search rankings.
The rise of mobile users, local keyword searches, and broad keyword searches all provide opportunities to engage with local customers when the are looking for products and services near them.
Position your company for mobile search, and reach more potential customers online.
This process is critical for sustained business success, as more and more customers rely on Google searches to navigate today's digital landscape.